Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
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Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO
CMO Insights
19 minutes
2 years ago
Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO
In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making.
In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.
Discussion points include:
The Power of FICO: Beyond the FICO Score
Embracing Digital Transformation
Amplifying the Brand
Activating the Organization
Accelerating Results
Empowering Financial Literacy Through Partnership
Getting Involved
Connect with Nikhil Behl - https://www.linkedin.com/in/nikhilbehl/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
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CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
