Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
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Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River
CMO Insights
20 minutes
2 years ago
Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River
Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief Marketing Officer at Digital River.
In this episode of CMO Insights, we'll delve into the challenges and opportunities associated with leveraging AI and localization for global e-commerce success. Discussion points include:
Unlocking New Markets
AI's Impact on E-commerce Experiences
Enhancing Personalization with AI
Navigating AI's Challenges
Localization and Tailored Experiences
The Direct-to-Consumer Paradigm
Data-Driven Decision Making and Focus
Connect with Ted Rogers - https://www.linkedin.com/in/tedrogers/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/
Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
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CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
