CMEC Director Charlotte Leslie talks to Saudi sports star, in the ring, on the pitch, and in management, Rasha Al Khamis about the success and popularity of women's sports in Saudi Arabia and the extraordinary cultural and societal changes that have made it possible. Rasha Al-Khamis is one of the women leading the way in Saudi sport. She served for more than five years on the board of directors of Alula Sports Club. She is ex vice-president of the board of directors at the Saudi Boxing Federation and currently sits on the board of directors at the Asian Boxing Co-federation. She spearheads the women committee at the Arab Boxing Federation. She holds 4 Guinness World Records and is the first female certified boxing coach from the Saudi Boxing Federation. Rasha has +10 years in leading consulting firms in Riyadh. During this time, she specialised in designing and implementing dynamic strategies, business re-engineering, target operating models, performance management, and conducting in-depth cost analyses within the Sports, Culture, and Entertainment industries. Rasha’s experience also includes working at a design engineering firm in Los Angeles, where she played a pivotal role in the success of various LA-based metropolitan projects. Rasha is a graduate of the University of Southern California, holding a Master’s in Public Policy and Management.