Godard Abel - G2 - Software Buying In The Age of AI

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Cloud Radio | A SaaS Podcast

Cloud Ratings

20 episodes

1 week ago

Made for "full stack" cloud operators, Cloud Radio covers all aspects of the business of software. Our target audience: SaaS investors that listen to SaaStr, The SaaS Podcast, SaaS Revolution, or Startups For The Rest Of Us and still want to learn even more.

All content for Cloud Radio | A SaaS Podcast is the property of Cloud Ratings and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Technology,

Business

Godard Abel - G2 - Software Buying In The Age of AI

Cloud Radio | A SaaS Podcast

44 minutes

2 months ago

Godard Abel - G2 - Software Buying In The Age of AI

Our Guest: Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

Episode Topics:

AI across the stack: Infrastructure, data, models, and applications—where the most significant opportunities and risks lie
Incumbents vs. startups: Why the next decade will reward incumbents with data and trust, and AI-first challengers with 10x user experiences
G2’s AI strategy: From generative engine optimization (GEO) to G2 AI as a buying assistant
Future of software buying: Will AI shorten shortlists? How buying cycles, transparency, and seller roles are evolving
Marketing in the AI era: Risks of losing optimized website conversion funnels and how vendors must retool
Endurance in entrepreneurship: Lessons from the Leadville 100 on perseverance and keeping vision through valleys

Resources:

G2 2025 Buyer Behavior Report

Godard Abel LinkedIn