Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
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Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
Episode 9: 140,000 Cold Calls Later: How to Lead and Win with Real Sales Coaching (with Yusuf Ongel, Founder of XDRhub)
Closing Conversations
37 minutes
3 months ago
Episode 9: 140,000 Cold Calls Later: How to Lead and Win with Real Sales Coaching (with Yusuf Ongel, Founder of XDRhub)
In this episode of Closing Conversations, Max sits down with Yusuf Ongel, founder of XDRhub and self-proclaimed cold calling beast. With over 140,000 dials under his belt, Yusuf shares what most teams get wrong about sales development—and how to fix it. They dig into: * Why most SDRs fail (and what real enablement looks like) * What’s changed in outbound over the past 5 years * Why coaching is the job of sales leadership * How cold calling is still the #1 channel—if you know how to use it I...
Closing Conversations
Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
