Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
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Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
Episode 5: Founder on the Frontlines: Why You Can’t Outsource Early Sales (with Deepak Srivastava, Co-founder of Sunrise AI)
Closing Conversations
40 minutes
5 months ago
Episode 5: Founder on the Frontlines: Why You Can’t Outsource Early Sales (with Deepak Srivastava, Co-founder of Sunrise AI)
In this no-BS conversation, host Max Notis sits down with Deepak Srivastava, co-founder of Sunrise AI, to unpack the art—and the necessity—of founder-led sales. Dive into the “Wild West” of scaling where your first round of funding means nothing without real market validation. Learn how to: 🔥 Presell before you code – use customer conversations as your R&D lab. 🤫 Listen 70% of the time – measure airtime, not buzzwords, to unearth raw pain points. 🤝 Be a missionary, not a mercenary – build...
Closing Conversations
Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
