Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
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Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
Episode 3: Leadership in the Trenches (with Rob Gibbons)
Closing Conversations
40 minutes
6 months ago
Episode 3: Leadership in the Trenches (with Rob Gibbons)
In this episode of Closing Conversations, Max Notis is joined by Rob Gibbons, a seasoned sales leader who remains deeply involved in the day-to-day sales processes. Rob shares insights from his journey scaling teams, leading companies through transformational growth, and coaching sales reps. They discuss the importance of leading from the front, the nuances of effective coaching at scale, and the crucial 'pipeline gut check' that ensures deal closings. With practical advice on building relati...
Closing Conversations
Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
