Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
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Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
Episode 2: Selling the Role, Building the Team (with Tiffany Slowinski, CEO of Team Spark Advisors)
Closing Conversations
36 minutes
6 months ago
Episode 2: Selling the Role, Building the Team (with Tiffany Slowinski, CEO of Team Spark Advisors)
In this episode of Closing Conversations, Max Notice sits down with Tiffany Slowinski, CEO of Team Spark Advisors, to discuss the keys to hiring and leading top-performing sales teams. Tiffany shares her expertise on using data-driven tools like Culture Index to ensure the right hires, and emphasizes the importance of personalized management styles to retain and empower employees. The discussion covers practical strategies for effective sales leadership, including persistence, coaching, and f...
Closing Conversations
Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
