Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
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Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
Episode 1: The Hiring Myths That Keep Sales Teams Stuck
Closing Conversations
42 minutes
7 months ago
Episode 1: The Hiring Myths That Keep Sales Teams Stuck
In this premiere episode of Closing Conversations, Max Notis sits down with Chris Brady, Betty Bungard, and Emily Botero from Sage’s GTM team to dissect one of the most important—and most misunderstood—topics in sales leadership: hiring. We explore why the “hire someone from that company” mentality is lazy, what actually makes top sellers say yes, and how the interview process often reveals more about the company than the candidate. From sales managers who can’t sell the role to founders look...
Closing Conversations
Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
