Did you ever wonder why the best restaurant sites always seem to get scooped up before you even hear about them? In this episode, Kyle pulls back the curtain on the hidden world of commercial real estate for emerging franchise brands. He talks about why so many prime locations never hit the market, and what it actually takes to get in the door. From building real relationships with brokers and landlords, to positioning yourself as a “power client,” Kyle shares practical ways franchisees can stand out and secure better sites. He also gets real about the importance of transparency and setting the right expectations, so you’re not chasing deals that don’t make sense.
Chapters
00:00 Understanding Off-Market Opportunities
06:19 The Importance of Relationships in Real Estate
12:23 Strategies to Access Off-Market Sites
20:32 Navigating the Real Estate Process for Franchises
🔎 Need Another Opinion Before You Commit?
✅ Lease Review – Send me your draft lease, and I’ll use AI + expert insight to highlight what’s worth pushing back on.
👉 Click here to request your Lease Review:
https://stan.store/KyleInserra/p/lease-review
✅ LOI Review – Got a location in mind? I’ll evaluate the deal terms, location viability, and broader market risk—before you commit.
👉 Click here to get your LOI Review
https://stan.store/KyleInserra/p/presigning-site-loilease-review
🧾 What You’ll Get:
AI-powered lease red flag summary
Plain-English breakdown of financial terms (escalation clauses, exclusivity, rent and of course escalations)
Video with context on whether the deal is viable
24–48 hour turnaround
📩 Prefer email? Send your lease to kyle@10rep.co
📲 Let’s Connect
Instagram: @kyleinserra
LinkedIn: Kyle Inserra
Website: www.10rep.co
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Kyle Inserra is a 15-year restaurant industry veteran and the founder of 10Rep, an outsourced real estate service for restaurants across the country. He specializes in the strategic growth and development of emerging restaurant brands, bringing a unique insider’s perspective shaped by years of hands-on operational experience. His deep industry knowledge allows him to understand and adapt to the evolving needs of his clients. Kyle’s areas of expertise include market insight and trend analysis, strategic site acquisition, advanced lease negotiation, comprehensive property assessment, tenant acquisition and retention strategies, and financial forecasting.
In addition to his advisory work, Kyle is a sought-after keynote speaker on topics including restaurant site selection, restaurant consulting, content creation, and personal branding. He has been featured in Commercial Observer, Entrepreneur, The New York Times, ICSC, and the CREi Summit. Kyle also works as a commercial real estate broker, focusing on landlord and tenant representation in the New York metropolitan market.