Susanne Lundholm, organisationsforskare och förläggare pratar med Cecilia Cassinger, docent i strategisk kommunikation, om sin bok ”Skolans ledarskap och mål: Rektor som maskinist, flipperkula och målsökande missil” (Studentlitteraur, samförfattad med Mats Alvesson). I avsnittet diskuteras vilka utmaningar den svenska skolan står inför, rektors funktion och roll, vad som utgör ett gott arbete, och varför tro spelar en så viktig roll i skolledning. Cecilia berättar om rektor Henrik och Susanne avslöjar att hon inte visste vem som var rektor under skoltiden. 

Om deltagarna

Cecilia Cassinger is Associate Professor at the Department of Strategic Communication, Lund University, Sweden. She holds a PhD in business administration with a focus on marketing. Her research focuses on place branding and communication practices aimed at enhancing the image and reputation of places, such as countries, cities and tourist destinations, and their impact on public sphere and everyday life. She has published articles in journals such as Place Branding and Public Diplomacy, Place Management and Development, and European Journal of Cultural Studies, and co-edited The Nordic Wave in Place Branding and The Routledge Companion to Media and Tourism. 

Susanne Lundholm has a PhD in business administration with a focus on leadership from Lund University. She works as an academic publisher, but also conducts research on school leadership. Her research deals with issues of hierarchy, identity, and leadership, with a particular interest in the everyday work practices of professionals in organizations. Her latest book is ”Skolans ledarskap och mål: Rektor som maskinist, flipperkula och målsökande missil” (Studentlitteratur, co-authored with Mats Alvesson). 

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