We all WANT more people on bikes, but we NEED more women on bikes. In a sport long dominated by men, that extends into the clothing industry too. Why can't clothing truly be tailored for women? Why can't it look less like team kit and more like fashion? Why is no one doing this?

Those are just a few questions Janet Hiebert, Founder and CEO of Samsara Cycle is addressing. Janet is a true game changer in the cycling apparel industry, putting women first with the goal of creating kit that makes women smile every time they put it on.

Janet and I chat about Samsara Cycle's journey from idea to award winner, what the business of cycling apparel is like, how a women owned and operated company can struggle to really gain traction in a male dominated business world, as well as what the next goals and steps for Samsara really are.

Samsara Cycle Instagram: @samsaracycleclub

Samsara Cycle website: https://www.samsara-cycle.com/

Samsara Cycle Strava Club: https://www.strava.com/clubs/1316079

Janet Hiebert on Start-Up Canada: https://www.startupcan.ca/ride-in-style-with-janet-hiebert/