In this episode of the Climbing Gym Growth Podcast, I talk with Nicole Jolyn, General Manager of Alaska Rock Gym, about her first year leading one of the most established climbing gyms in the U.S.
Nicole shares what she’s learned - from refining staff roles and marketing systems to strengthening programming and community connection in Anchorage’s unique climbing scene.
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Show Notes:00:00 – Nicole’s path from Colorado to Alaska Rock Gym
02:00 – Overview of Alaska Rock Gym’s size, growth, and unique market
05:00 – Building a management team and defining clear roles
10:00 – Creating new positions to support staff growth and culture
15:00 – Marketing strategy: old school mailers and tracking ROI
22:00 – How to measuring social media impact
32:00 – Programming changes and rebuilding weekend engagement
39:00 – Reducing churn through connection, accountability, and culture
53:00 – Final advice: build real relationships with your members
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Listen to the full podcast:
Spotify: https://open.spotify.com/show/0T41CYU1Eo1zJewskFklsB
Apple: https://podcasts.apple.com/us/podcast/climbing-gym-growth-podcast/id1835576139
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