In this episode of the Climbing Gym Growth Podcast, I talk with Jonathan Brandt of Shift Climbing about how they’ve built a growth-oriented gym culture and how their competitive advantage is based on the concept of Enlightened Hospitality.
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Show Notes:
00:00 – Jonathan’s path from climber to gym founder
02:00 – Launching Shift Climbing & early challenges
05:00 – Using content to build brand & buzz
10:00 – Lessons from opening week
17:00 – Hiring through culture-first systems
23:00 – Enlightened hospitality in action
28:00 – Building a growth-oriented team
33:00 – Authentic sales & member connection
39:00 – Circuits, education, and community
47:00 – Redefining success at Shift Climbing
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