This is the story of Mercado Libre told in first person by its protagonists, using their own professional AI cloned voices, with full authorizations. Escaladores combines two words when translating from Spanish to English – climbers and scalers. Climbers, because they climbed mountains of difficulties and prejudices and mountain ranges of impossibilities. And scalers, because they managed to scale their initial idea. climbers & scalers is the story of people who think they can. Reaching the summit is not only touching the top, but also enjoying competing in the most challenging league with the best in the world.
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This is the story of Mercado Libre told in first person by its protagonists, using their own professional AI cloned voices, with full authorizations. Escaladores combines two words when translating from Spanish to English – climbers and scalers. Climbers, because they climbed mountains of difficulties and prejudices and mountain ranges of impossibilities. And scalers, because they managed to scale their initial idea. climbers & scalers is the story of people who think they can. Reaching the summit is not only touching the top, but also enjoying competing in the most challenging league with the best in the world.
S1:E18 Stelleo Tolda: Preparing for Amazon's arrival in Brazil
climbers & scalers
14 minutes 48 seconds
2 months ago
S1:E18 Stelleo Tolda: Preparing for Amazon's arrival in Brazil
Stelleo knew that one day Amazon would arrive, and sure enough, in 2012 they finally came to Brazil. Stelleo and the team had prepared. They studied every case of Amazon’s market entries around the world and learned that to really be competitive, they would have to deeply localize their business model for Brazil. And that’s where Mercado Libre had its advantage, because their internal mantra was: Brazil First.
climbers & scalers
This is the story of Mercado Libre told in first person by its protagonists, using their own professional AI cloned voices, with full authorizations. Escaladores combines two words when translating from Spanish to English – climbers and scalers. Climbers, because they climbed mountains of difficulties and prejudices and mountain ranges of impossibilities. And scalers, because they managed to scale their initial idea. climbers & scalers is the story of people who think they can. Reaching the summit is not only touching the top, but also enjoying competing in the most challenging league with the best in the world.
