This podcast covers topics from articles on the Climate Solutions News website: climatesolutions.news
Climate Solutions News is a platform dedicated to showcasing innovative technologies and strategies addressing the climate crisis. Published by RESET Media Group, the website covers a wide range of topics, including renewable energy, sustainable business practices, and emerging tech. It highlights global advancements in decarbonization, offers insights on clean tech, and features opinion pieces on sustainable practices. With a focus on both the Global North and South, Climate Solutions News aims to inform and inspire action among stakeholders dedicated to a low-carbon future. Visit climatesolutions.news for the latest in climate solutions.
Disclaimer: This podcast features AI-generated voices and discussions created by NotebookLM, based on articles from the Climate Solutions News website. While the episodes are inspired by the original content, the AI-generated dialogue may creatively expand upon or embellish the source material, including fictional elements such as listener letters. Please refer to Climate Solutions News for the original articles and verified information.
Hosted on Acast. See acast.com/privacy for more information.
This podcast covers topics from articles on the Climate Solutions News website: climatesolutions.news
Climate Solutions News is a platform dedicated to showcasing innovative technologies and strategies addressing the climate crisis. Published by RESET Media Group, the website covers a wide range of topics, including renewable energy, sustainable business practices, and emerging tech. It highlights global advancements in decarbonization, offers insights on clean tech, and features opinion pieces on sustainable practices. With a focus on both the Global North and South, Climate Solutions News aims to inform and inspire action among stakeholders dedicated to a low-carbon future. Visit climatesolutions.news for the latest in climate solutions.
Disclaimer: This podcast features AI-generated voices and discussions created by NotebookLM, based on articles from the Climate Solutions News website. While the episodes are inspired by the original content, the AI-generated dialogue may creatively expand upon or embellish the source material, including fictional elements such as listener letters. Please refer to Climate Solutions News for the original articles and verified information.
Hosted on Acast. See acast.com/privacy for more information.
In this insightful interview, Charlie Stewart, content strategist at Exceptional, discusses the often-overlooked environmental impact of digital marketing and PR activities. Digital campaigns, powered by energy-intensive data centers, now contribute 2.5-3% of global carbon emissions—surpassing the aviation industry.
Charlie highlights key findings from the report From Words to Actions: Reducing the Climate Impact of Your PR and Digital Marketing Activity, co-authored by Exceptional and Thinking Hat Media. He emphasizes the need for marketers to rethink strategies, focusing on efficiency and sustainability. Key topics include:
•The environmental cost of data centers in digital campaigns.
•How to make marketing campaigns more efficient and impactful.
•Avoiding greenwashing and embracing transparency in sustainability claims.
•Practical steps for reducing the carbon footprint, such as using energy-efficient formats and targeting high-engagement platforms.
Charlie also explores the dual role of PR in influencing behavior and amplifying positive change while addressing its potential misuse in greenwashing.
Listen to the full interview to learn actionable steps marketers can take to make their campaigns more sustainable while driving results.
Link to Report:
Download From Words to Actions here: exceptional.marketing/digital-sustainability
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