Send me a message What if business, not politics, held the real key to ending the climate crisis? In this week’s episode, I sit down with Rinaldo Brutoco, founder and CEO of the World Business Academy, to explore a radical but beautifully simple idea: that stakeholder capitalism - where companies serve people and planet, not just shareholders, can actually outperform the old profit-only model. Rinaldo’s been proving it for decades, from helping shut down a dangerous nuclear plant in Californi...
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Send me a message What if business, not politics, held the real key to ending the climate crisis? In this week’s episode, I sit down with Rinaldo Brutoco, founder and CEO of the World Business Academy, to explore a radical but beautifully simple idea: that stakeholder capitalism - where companies serve people and planet, not just shareholders, can actually outperform the old profit-only model. Rinaldo’s been proving it for decades, from helping shut down a dangerous nuclear plant in Californi...
How Lignin Could Replace 40% of the World’s Plastics, and Cut Emissions Fast
Climate Confident
43 minutes
4 weeks ago
How Lignin Could Replace 40% of the World’s Plastics, and Cut Emissions Fast
Send me a message In this week’s episode of Climate Confident, I sat down with Christopher Carrick, founder and CTO of Lignin Industries, to explore a game-changing innovation in the fight against plastic pollution, turning waste from the paper industry into carbon-negative bioplastics. Christopher’s story starts in his kitchen, where curiosity (and a Star Wars ice-cube tray) led to a breakthrough: modifying lignin, the brown polymer in wood, so it can be melted, shaped, and blended into ever...
Climate Confident
Send me a message What if business, not politics, held the real key to ending the climate crisis? In this week’s episode, I sit down with Rinaldo Brutoco, founder and CEO of the World Business Academy, to explore a radical but beautifully simple idea: that stakeholder capitalism - where companies serve people and planet, not just shareholders, can actually outperform the old profit-only model. Rinaldo’s been proving it for decades, from helping shut down a dangerous nuclear plant in Californi...
