Jess White, a fractional Marketing Director who is an experienced, senior marketing & events specialist joined me on the podcast today to discuss her view on agencies/ client relationships.   Having worked with both clients and agencies, she has a unique insight into what works best and what are the pitfalls that many agencies are falling into. We discuss: Things agencies fail to understand when it comes to their clients? Consequences of poor communication How to add extra value The value of face-to-face meetings Importance of having a client centric mindset throughout your agency Key takeaway: "your job is to make them look good and make their job easier"