More agencies are turning to freelancers to stay flexible, but let’s be honest, it isn’t always smooth sailing. In this episode, I sit down with freelance copywriter Jonathan Wilcox to explore what makes (and breaks) the freelancer–agency relationship. We dig into the frustrations on both sides, why a strong brief is non-negotiable, and how respect, trust, and timely payments shape the partnership. Jonathan shares his best and worst experiences, what clients should do differently, and how agencies can unlock the real value of working with freelancers. www.clientsuccessmatters.co.uk