In this episode, I’m joined by Jonathan Leafe, a growth consultant who helps agency owners build better businesses and find financial freedom. We dive into the tricky growth stage between 10 and 25 employees — what Jonathan calls the “fear of 13” — and why getting your processes and systems in order at this stage is crucial. We explore the balance of hiring, the importance of realistic forecasting, and why sustainable growth comes from looking after your existing clients, not just chasing new business. Jonathan also shares insights on becoming a strategic advisor to your clients and why retention is the key to long-term success. Plus, we touch on the challenges agencies will face in 2025 and why staying proactive and strategic will help you thrive.