Today, we take an inspiring turn with Bryan Wetzel—entrepreneur, author, and producer—who shares a client horror story that eventually became a long-term success.
In the 1990s, Bryan produced standout advertising work for Big Canoe, a resort-style community in North Georgia. Everything was going well until a new head of advertising arrived and commissioned an ambitious 10-minute video complete with helicopter flyovers, scripts, voiceovers, and a professional agency. Bryan secured all the talent and logistics for the four-day shoot, only to have the entire project canceled the day before filming—because a TV channel offered to do it for free. To add insult to injury, they demanded their deposit back.
Bryan stood his ground, took the matter to court, and won—not only keeping the deposit but receiving additional compensation. Remarkably, five years later, a new advertising director from Big Canoe reached out, praising his earlier work. Setting the past aside, Bryan returned to collaborate with them—for the next 16 years.
His story proves that how you conduct yourself in tough moments can shape opportunities years later. In both business and life, respect and professionalism during conflict can turn setbacks into future wins.
