Too many eCommerce brands are growing their sales while their bank accounts stay empty. They chase revenue, celebrate record months… and still can’t pay themselves properly.

In this episode of Clicked Off, I’m breaking down why so many eCom brands fail at profit and the exact steps you can take to fix it.

You’ll learn:

✅ How to build a profit-first budget that pays YOU first

✅ The 3 key metrics every brand must track for profitability

✅ How to stop churn from silently killing your margins

✅ Why retention is your real growth engine (and how to improve it)

✅ How to keep growing without sacrificing profit

I’ll share real-world examples from brands I’ve worked with so you can see where profit leaks happen and how to plug them fast.

What you’ll be able to do after listening:

• Identify your target and breakeven Customer Acquisition Cost (CAC).

• Use Marketing Efficiency Ratio (MER) to track your true marketing performance.

• Structure your budget for consistent, sustainable profitability.

• Avoid the common mistakes that sink growing brands into debt.

• If you’re tired of feeling “busy but broke” and want your business to finally pay YOU what you deserve, this is the episode to watch.

🎯 Get the tools & templates from this episode

Join eCommerce Growth Made Easy (it's free to start) and get instant access to:

• My profit-first budgeting template

• CAC & MER calculators

• Retention improvement tools

• Step-by-step lessons on building a profitable growth plan

👉 Join here: https://www.skool.com/e-commerce-growth/about