Every founder knows the rush of Q4. The chaos, the record sales, the adrenaline.

But when January hits… it’s not calm. It’s anxiety dressed up as quiet.

In this episode, Jason breaks down the hidden reasons most eCommerce brands crash in Q1 and how to fix them.

You’ll learn:

✅ Why your record Q4 might actually be hiding a broken model

✅ The cash flow lag that drains your profit before you see it

✅ How to rebuild momentum when your ads “stop working” in January

✅ What “scale lag” is — and how it silently kills your profit

✅ Why returns, overhead, and discounting cost more than you think

✅ And how to reset your business with a clear profit-first plan

If you’ve ever hit record sales but still felt broke… this episode is for you.

Join Ecommerce Growth Made Easy: https://www.skool.com/e-commerce-growth

Work with Jason 1:1 through Defiant: https://wearedefiant.io