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Clicked Off - Real Growth for eCom Brands.
Jason Chappel
25 episodes
2 days ago
If running your eCommerce store feels like guesswork, this podcast will help you fix it. Hosted by Jason Chappel, founder of Defiant and creator of eCommerce Growth Made Easy, you’ll get clear, actionable, step-by-step guidance on pricing, forecasting, Customer Lifetime Value, marketing budgets, and more. Jason will help you go from stuck and overwhelmed to scaling with more revenue, stronger profit, better systems, and greater confidence in your business decisions.
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Entrepreneurship
Business
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All content for Clicked Off - Real Growth for eCom Brands. is the property of Jason Chappel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If running your eCommerce store feels like guesswork, this podcast will help you fix it. Hosted by Jason Chappel, founder of Defiant and creator of eCommerce Growth Made Easy, you’ll get clear, actionable, step-by-step guidance on pricing, forecasting, Customer Lifetime Value, marketing budgets, and more. Jason will help you go from stuck and overwhelmed to scaling with more revenue, stronger profit, better systems, and greater confidence in your business decisions.
Show more...
Entrepreneurship
Business
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The Pricing Framework That Could Save or Sink Your Brand
Clicked Off - Real Growth for eCom Brands.
14 minutes 15 seconds
3 months ago
The Pricing Framework That Could Save or Sink Your Brand

If your eCommerce store isn’t as profitable as it should be, your pricing might be the problem. In this episode of Clicked Off, I’ll walk you through two powerful pricing frameworks: top-down and bottom-up.

Stop guessing, avoid hidden costs, and price your products for real profit.

You’ll learn:

• The difference between gross profit and net profit (and why it matters).

• Why a 60–70% margin doesn’t guarantee you’re making money.• How to build a price that covers ALL your costs.

• How to calculate your breakeven point and price with confidence.

• Common pricing mistakes that silently kill profit + how to fix them.

By the end, you’ll have a step-by-step way to setting profitable prices without copying competitors or hoping for the best.

📌 Links & Resources:

🔗 Join my Skool community for tools, calculators & training

🔗 Follow me on LinkedIn

This is essential viewing if you’ve ever wondered:

“Why does it feel like I’m selling more, but making less?”

“How do I know if my prices are actually profitable?”

“What’s the right way to factor in costs like marketing and fulfilment?”

Get your pricing right and everything else in your business gets easier.


Don’t forget to like, subscribe, and share if you found this helpful.

Clicked Off - Real Growth for eCom Brands.
If running your eCommerce store feels like guesswork, this podcast will help you fix it. Hosted by Jason Chappel, founder of Defiant and creator of eCommerce Growth Made Easy, you’ll get clear, actionable, step-by-step guidance on pricing, forecasting, Customer Lifetime Value, marketing budgets, and more. Jason will help you go from stuck and overwhelmed to scaling with more revenue, stronger profit, better systems, and greater confidence in your business decisions.