If you’re ready to scale your eCommerce brand but feel unsure about the risks, this episode is for you.

In this Clicked Off episode, I break down how to budget for growth without losing control of your cash flow or profitability.

Here’s what you’ll learn:

• Why scaling always comes with trade-offs (and how to manage them).

• How to leverage your CLV:CAC ratio to decide between steady or aggressive growth.

• The right way to build a growth budget that accounts for marketing, stock, and operational costs.

• Why knowing your breakeven point keeps you safe when pushing harder.

• How to stay disciplined, avoid “yo-yo spending,” and keep growth sustainable.

By the end, you’ll know how to invest strategically, avoid common pitfalls, and confidently grow your store faster.

📌 Links & Resources:

🔗 Join my free Skool community for tools, calculators & training: https://www.skool.com/e-commerce-growth/about

🔗 Free CLV Calculator: https://www.wearedefiant.io/free-clv-calculator

🔗 Follow me on LinkedIn: https://www.linkedin.com/in/jasonchappel/

If you’ve ever wondered:

“How much profit should I reinvest to grow?”

“What’s the right CLV:CAC ratio for scaling?”

“How do I know if I’m over- or under-spending on growth?”

This episode will give you the clarity and strategy you need to scale with confidence.

Don’t forget to like, subscribe, and share if you found this helpful!