Is discounting your go-to move when sales feel slow?

You’re not alone, but here’s the problem: most discount strategies don’t boost your business… they kill your profit.

In this episode, I break down:

✅ Why discounting erodes your margins (and leaves you stuck in a cycle).

✅ The only times discounts actually make sense.

✅ Smarter alternatives that drive sales without destroying profit.

I’ll also show you the real maths behind discounting, with a $100 product example that proves just how much margin you give away every time you slash prices.

Because discounting isn’t a growth strategy, it’s a last resort.

If you want to build a profitable, sustainable eCommerce brand, this episode is a must-listen.

👉 Grab your free Discounting Calculator here and see exactly what discounts cost your brand before you run them: https://www.wearedefiant.io/ecommerce-discount-calculator

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