
This week I'm joined by Ross Allsop.
Ross is the eCommerce and DTC lead at Loci and talks through how the sneaker industry is shifting. He tells us how brands can survive in turbulent times, and how your marketing attribution can either set you up for success or failure.
You can find Ross at:
Linkedin - linkedin.com
Loci - lociwear.co.uk
You can reach Jason at Defiant.
Music courtesy of SoulProdMusic