Are you an eCommerce founder who sets their marketing budgets based on feel?👉 Spend more when ads are working?👉 Pull back when they’re not?That approach keeps you stuck at a ceiling never sure if you’re overspending or missing out on growth.In this episode, I’ll show you how to create the only marketing budget you’ll ever need. One that aligns with your goals, splits correctly between acquisition and retention, and keeps you safe with guardrails so you know when to push and when to pull back.Here’s what you’ll learn:• How to build a budget that actually fits your goals.• A simple way to split your spend between acquisition and retention.• The guardrails you need so you never overspend or underspend again.• Why cheap customers aren’t always better and how to outspend competitors for the right ones.By the end, you’ll know exactly how to run your numbers and take back control of your marketing budget.If you want the calculators and tools I use with my clients to make this even easier, they’re all inside my Ecommerce Growth Made Easy community on Skool (it's free to get started, link below).https://www.skool.com/e-commerce-growth/aboutFollow me on Linkedin: https://www.linkedin.com/in/jasonchappel/If you need to build your forecast here's the link I promised: https://youtu.be/fvzDDVFpDOs