Most eCommerce founders guess where to invest; ads, conversion rate, retention, AOV, without knowing which lever will actually drive the biggest return.

In this episode, I’ll show you how to identify the growth levers that truly matter in your business and what happens when you improve them.

Using simple, round-number examples, I’ll break down the exact revenue and profit impact of increasing:

✅ Traffic

✅ Conversion Rate

✅ Orders per Customer

✅ Average Order Value (AOV)

✅ Customer Retention Rate

✅ Customer Acquisition Cost (CAC)

✅ Gross Margin

You’ll see how each lever works on its own and how combining them creates a compounding effect that can double your profit without doubling your effort.

👉 By the end of this episode, you’ll know exactly where to focus your money and effort to scale smarter and more profitably.

📈 Want the calculator that does all this for you? Join my community, eCommerce Growth Made Easy, on Skool it's free to get started: https://bit.ly/4m4pCtz

Follow me on Linkedin for more: https://www.linkedin.com/in/jasonchappel/