Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Michelle Pualani & Joanna Newton
123 episodes
3 days ago
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
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Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch. What You’ll Learn: How to use seasonal or cultural triggers (like pumpkin spice) to drive product demandWhy p...
Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
