RE-BRAND DRAMA: Cracker Barrel Rebrand, Consumer Psychology, Audience Testing (Ep. 009)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/d8/ff/ce/d8ffce69-715e-f424-9646-78e54ed9c05d/mza_1481285970701360973.jpg/600x600bb.jpg

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Michelle Pualani & Joanna Newton

123 episodes

2 days ago

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...

All content for Click Tease: Weekly Digest of Branding, Marketing & Content that Converts is the property of Michelle Pualani & Joanna Newton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

RE-BRAND DRAMA: Cracker Barrel Rebrand, Consumer Psychology, Audience Testing (Ep. 009)

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

47 minutes

2 months ago

RE-BRAND DRAMA: Cracker Barrel Rebrand, Consumer Psychology, Audience Testing (Ep. 009)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo. What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving why listening to your audience is the ultimate marketing play. What You’ll Learn: Why rebrands flop when business...