Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Michelle Pualani & Joanna Newton
123 episodes
6 days ago
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
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Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
BRAND BACKLASH: Sydney Sweeney, American Eagle, Viral Ad Fallout (Ep. 005)
Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
36 minutes
3 months ago
BRAND BACKLASH: Sydney Sweeney, American Eagle, Viral Ad Fallout (Ep. 005)
✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ When American Eagle dropped their Sydney Sweeney “good genes” campaign, the internet exploded… but not just because of her looks. We break down the backlash, what went wrong, and the deeper marketing lessons you need to take from it. What You’ll Learn: Why brand pivots go wrong — and how to do it without losing your audi...
Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...
