In this episode, Alan Walker talks to Akbar Karenga on why recruiters should act more like marketers if they want to be successful.
They talked about:-
- His time managing 16 hiring managers across 16 countries globally - and why embracing cultural differences was key to doing it well
- How lesser-known brands can compete
- The need for recruitment to behave more like other functions if they want to secure c-suite buy-in
- Business leaders demanding metrics that are meaningful to them - think "what's the bottom line impact"
- How understanding your total addressable market of candidates is essential before you start hiring
- Why pragmatic analysis of your recruitment process can lead to significant improvements
- How approaching recruitment like sales & marketing is the key to our functions future success
