In the middle of the horse racing and Kentucky basketball kingdom a new soccer club is trying to make its way into the hearts of the Commonwealth.

Lexington Sporting Club is a United Soccer League franchise that's made it clear that it wants to succeed as one of the emerging powers of American lower and top league soccer.

Within three years of existence, the club has professional, pre-professional and academy teams on the men's and women's sides.

But, how is this possible? The short answer is ambition and investment.

While that's one question to be asked, there's more to consider especially as the club moves its men's side up a division in the USL.

As die-hard soccer fans are overjoyed that this club gives them a pro soccer option in the Bluegrass, will the wider audience within an already Kentucky Wildcats crazed city fall in love with the club?

To answer these questions and examine how LSC is a prime representation of modern American soccer, Forrest has some help from Lexington-based journalist Cameron Drummond.

Listen to hear what the pair thinks LSC must do to have an overwhelming return on investment and to make soccer a top of mind sport in Central Kentucky.