The Ultimate Guide to Brand Direct Wholesale on Amazon with Caj Robinson

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Clear the Shelf with Chris & Chris

Chris Grant & Chris Racic

91 episodes

4 days ago

The show that meets at the intersection of education and entertainment to discuss online arbitrage, retail arbitrage, wholesale, and all facets of selling on Amazon. We'll bring you news, tactics, strategies, insights, stories, and interviews to help you grow your Amazon business. Welcome to the show!

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All content for Clear the Shelf with Chris & Chris is the property of Chris Grant & Chris Racic and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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The Ultimate Guide to Brand Direct Wholesale on Amazon with Caj Robinson

Clear the Shelf with Chris & Chris

1 hour 2 minutes 40 seconds

2 months ago

The Ultimate Guide to Brand Direct Wholesale on Amazon with Caj Robinson

🔥 Grab a 14-day FREE Trial to SellerAmp (Profit calculator, sales estimator, and sourcing tool): https://www.selleramp.com/oachallenge

📦 Want to speed up listing, shipping, and analytics? Check out Boxem free for 14 days: https://www.oachallenge.com/boxem

➕ Join OAC+. The premier community for Amazon sellers looking to grow their business and become better business owners: https://www.oachallenge.com/plus

Learn the secrets to mastering brand direct wholesale, securing exclusive partnerships, and optimizing your Amazon listings from Caj Robinson.

Whether you're an online arbitrage expert or just starting in retail arbitrage, this episode is packed with actionable insights to add another dimension to your Amazon business.

Learn how to pitch brands, manage relationships, and enjoy long-term success on Amazon.

Find Caj on Twitter here: https://x.com/CajuaRobinson

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RESOURCES FOR YOU:

🧰 https://www.ClearTheShelf.com (The Blog)

🧰 Keepa Academy - https://www.oachallenge.com/keepa-academy

🧰 OA Challenge - https://www.OAChallenge.com

🧰 Repricer Challenge (Free) - https://cleartheshelf.com/repricer-challenge

🧰 RabbitTrailChallenge (Free) - https://cleartheshelf.com/rabbit-trail-challenge

🧰 revROI Chrome Extension (Free) - https://cleartheshelf.com/revroi-extension

🧰 Goal Tracking Spreadsheet (Free) - https://cleartheshelf.com/goal-tracking

SOFTWARE & SERVICES I USE & RECOMMEND:

✅ IP Alert (Code YT30 to Save $30) - https://entreresource.com/ip-alert-2/

✅ AURA Repricer (Code CTS to Save 20% Off Your First 3 Months) - https://goaura.com/cts

✅ OA Buddy (Code CLEARTHESHELF Saves $20): https://cleartheshelf.com/OA-Buddy

🐦 Twitter (Chris Grant): https://twitter.com/cleartheshelf

🐦 Twitter (Chris Racic): https://twitter.com/ChrisRacic

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Chapters:

00:46 - Meet Caj Robinson

01:14 - Brand Direct Wholesale Explained

03:40 - Caj's journey from private label to brand direct wholesale

06:22 - Why Kaj prefers working with brands over online arbitrage

07:15 - Wholesale vs. Brand Direct

09:13 - Common myths about brand direct wholesale

10:36 - First Steps to Landing an Account

12:13 - Cold Calling Tips

14:41 - Building Trust with Brands

16:44 - Price Control Challenges

20:05 - The Exclusivity Solution

21:45 - Value Propositions for Brands

25:18 - Timing for Brand Direct Conversations

27:21 - Executing After Landing a Brand

29:14 - Helping Brands with Brand Registry

31:30 - Outreach Strategies

34:07 - Overcoming Rejection

37:04 - Discussing Margins

39:00 - PPC Strategies

42:33 - Assessing Brands

47:33 - Learning from Mistakes

52:57 - Future of Brand Direct

56:19 - Lightning Round