66: Jason Karp, founder of HumanCo, joins us to discuss building health-focused brands like Cosmic Bliss, Against the Grain, Snow Days, and True Food Kitchen. We break down the medical field’s neglect of nutrition, the flaws in nutritional science, and how HumanCo is leading the clean eating movement with better-for-you products. We also dive into scaling healthy food brands, food industry corruption, and the future of wellness investing. If you're passionate about clean eating, organic food, and sustainable health solutions, this episode is packed with insights you won’t want to miss! Leave Us A Voice Message Topics Discussed:  Why does the medical field overlook nutrition in healthcare? What’s driving the shift toward healthier food brands? What are the biggest flaws in modern nutritional studies? How can we scale clean eating and make healthy food more accessible? What role does corruption play in U.S. food regulations and nutrition policies? Sponsored By: Puori | Get 20% off your one-time purchase, or save even more with a discounted subscription — nearly 30% off! Visit Puori.com/CLEANKITCHEN and use code CLEANKITCHEN to save. Timestamps: 00:00:00 - Introduction  00:01:15 - Jason’s background  00:04:07 - Ancestral living  00:09:10 - Creating HuChocolate  00:12:50 - Medicine's nutrition gap 00:17:05 - Flaws of nutritional studies  00:20:02 - Importance of common sense  00:22:06 - The story of HumanCo 00:27:29 - HumanCo’s first brand (Cosmic Bliss) 00:28:43 - True Food Kitchen  00:33:14 - Scaling healthy food  00:37:24 - MAHA & Kellogsfood dyes  00:46:40 - Restructuring the SNAP program  00:51:37 - Corruption in the U.S.  00:52:59 - The MAHA groupchat  00:55:16 - Activism & investing  00:57:24 - The GRAS loophole  01:03:28 - The loneliness epidemic  01:08:21 - You have everything you need  01:09:11 - Where to find Jason  Further Listening:  Sweetgreen episode Check Out Jason:  Instagram | https://www.instagram.com/humankarp/?hl=en HumanCo | https://www.instacart.com/store/brands/humanco-brands/humanco-lp Amara  | Use Code HUMANCO for 20% off  True Food Kitchen | Mention to your server “JUSTTRUE10” for $10 off of $50 at True Food through June 30 Grove | Code HUMANCO will give new customers 25% off orders $75+ Check Out Kyle Fitzgerald:  Instagram YouTube TikTok