Today, we’re joined by Nicolas Jammet, Co-Founder & Chief Concept Officer of Sweetgreen. We talk about Sweetgreen’s mission to redefine fast food, how they built a loyal customer base, and why they intentionally avoid telling people to "eat their veggies." Nicolas also shares how they approached fundraising, built strong relationships with farmers, and created a transparent supply chain.   We also get into the Sweetlife Music Festival, Sweetgreen’s commitment to regenerative farming, and how they think about menu innovation. Plus, Nicolas shares his personal food journey, what goes into creating new menu items, and whether French fries — could ever be on the menu.   Topics Discussed:   - The mission and values behind Sweetgreen   - Why they avoid telling people to "eat their veggies"   - Launching Sweetlife Music Festival   - Sweetgreen’s early days and finding investors   - Building a transparent supply chain and working with farmers   - Sweetgreen’s approach to regenerative farming   - Researching and developing new menu items   - The role of technology in Sweetgreen’s future   Sponsored By:  Aquatru Get 20% OFF any AquaTru purifier! Just go to AquaTru.com and enter code CLEANKITCHEN at checkout.  Timestamps: 00:00:00 - Intro: Sweetgreen’s Origin Story 00:01:25 - Redefining Fast Food 00:05:51 - Why They Avoid “Eat Your Veggies” 00:09:49 - Launching a Music Festival 00:13:09 - Starting Sweetgreen in College 00:15:21 - Pitching Investors 00:16:12 - Building Customer Loyalty 00:19:27 - Menu Transparency 00:21:17 - Supporting Regenerative Farming 00:25:25 - Inside Their Supply Chain 00:28:12 - Transforming Employee Experience 00:31:11 - Nicolas’s Food Journey 00:36:15 - Creating New Menu Items 00:39:03 - French Fries at Sweetgreen? 00:41:48 - Choosing New Locations 00:43:05 - Tech Innovations in Food 00:48:51 - Scaling Without Compromise 00:50:18 - Nicolas’s Go-To Sweetgreen Order 00:52:11 - Will Sweetgreen Ever Serve Breakfast? Further Listening:  History of Fast Food Episode  Regenerative Farming Interview (Coming Soon)  Check Out Sweetgreen: Find A Sweetgreen Near You  Check Out Kyle:  Instagram YouTube TikTok