You are in for a powerhouse conversation with Rip Esselstyn: former firefighter and triathlete, New York Times bestselling author, and founder of PLANTSTRONG.
In this episode, Rip shares how he transitioned from the standard American diet to a whole-food plant-based lifestyle, inspired by his father, Dr. Caldwell Esselstyn’s groundbreaking work on reversing heart disease. We dive into his journey from elite athlete to Austin firefighter, and how a cholesterol check at the firehouse sparked the launch of what would inspire The Engine 2 Diet.
He breaks down what plant-strong living looks like today, dispels myths about protein, and the role of family in creating lasting lifestyle change. He also shares great tips on getting your greens in… for breakfast! Let’s dive in.
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About Rip Esselstyn
Rip Esselstyn is the founder of PLANTSTRONG, a lifestyle brand dedicated to helping people reclaim their health through education, events, and delicious plant-based food products. A former firefighter and triathlete, Rip made national headlines when he introduced a plant-based diet to his Austin firehouse crew to help lower cholesterol and improve heart health. His work has helped bring plant-based living into the mainstream, and his books, including The Engine 2 Diet, have become foundational reads for anyone exploring plant-powered wellness.
He continues to inspire through his podcast, retreats, and food line available nationwide. Whether you’re plant-curious or plant-committed, Rip’s mission is clear: help people live strong, plant strong.
Follow Rip on Instagram @ripesselstyn
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