From Daycare Teacher & Bartender to Financial Copywriter: Carolynn Ananian’s Journey

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Classroom to Copy by Tania Yeo

Tania Yeo

22 episodes

8 months ago

Hi! If you're a teacher who's dreaming of a career outside the classroom... but you think your options are limited to EdTech or Project Management, think again.

I'm Tania Yeo, your host. I'm a former teacher and current copywriter myself... and I'm on a mission to record the journeys of as many teachers-turned-copywriters as possible.

Why?

There's a thriving community of former teachers who've stumbled into the lucrative world of copywriting -- a.k.a. the art and science of writing ads, emails, and sales pages to sell products and services.

I never thought this life/career was possible, and I hope these stories help you to dream bigger.

Get more details here at tania-yeo.com.

Hosted on Acast. See acast.com/privacy for more information.

All content for Classroom to Copy by Tania Yeo is the property of Tania Yeo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hi! If you're a teacher who's dreaming of a career outside the classroom... but you think your options are limited to EdTech or Project Management, think again.

I'm Tania Yeo, your host. I'm a former teacher and current copywriter myself... and I'm on a mission to record the journeys of as many teachers-turned-copywriters as possible.

Why?

I never thought this life/career was possible, and I hope these stories help you to dream bigger.

Get more details here at tania-yeo.com.

Hosted on Acast. See acast.com/privacy for more information.

Careers

Business,

Marketing

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From Daycare Teacher & Bartender to Financial Copywriter: Carolynn Ananian’s Journey

Classroom to Copy by Tania Yeo

52 minutes 46 seconds

1 year ago

From Daycare Teacher & Bartender to Financial Copywriter: Carolynn Ananian’s Journey

[00:25] Introducing former daycare teacher and bartender, Carolynn Ananian, who pivoted to a successful career in financial copywriting.
[01:12] Carolynn reveals why she explored numerous jobs before landing on a copywriting career.
[04:26] Learn how her unique daycare teaching experience taught her some incredible skills she still uses in copywriting today – including the surprising truth about what toddlers and adults have in common!
[10:29] Find out why working with lawyers on Wall Street steered Carolynn away from law school and saved her a quarter million dollars!
[13:13] Discover how a chance interaction with a French customer while working retail at Williams Sonoma inspired Carolynn’s approach to understanding customer needs.
[18:04] Carolynn shares how keeping a finger on the pulse of public sentiment helps her write better financial copy that connects deeply with her readers.
[21:47] Learn how bartending (and talking to inebriated people!) gave her unique insights into human behavior that are essential for copywriting.
[22:54] How she stumbled into copywriting – and the common misconception we all have about this career: “Why would I want to work with trademarks?”
[28:27] How pulling an all-nighter at a bar during the Copy Chief Live conference landed Carolynn her first in-house copywriting job with Agora
[32:07] Why she picked the challenging financial copywriting niche – and why becoming a financial copywriter is like getting a job on an oil rig
[40:33] Get a behind-the-scenes look at Carolynn’s experience of joining Stansberry Research, one of the leading financial publishers.
[50:15] Carolynn's advice for aspiring financial copywriters, including: the importance of knowing the right people – and surprising alternative roles to consider applying to.

Hosted on Acast. See acast.com/privacy for more information.