Aubrey and I geek out about marketing in the classical realm.
If you’re a musician or arts administrator of any kind, this is an essential listen. If you fall outside of that, enjoy looking behind the curtain at what an orchestra exec spends her time thinking about.
Some Aubrey bio fun facts: she grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the US, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to double the size of its audience and nearly quadruple the donor base.
https://www.aubreybergauer.com/
This episode is sponsored by Dorico: the next-generation music notation software from Steinberg.
Links and Show Notes
💿 Get our CD Stillness with 25% off when you order before Christmas 💿
It’s a CELLO-BRATION! - California Symphony (Available till Dec 11 2020. Emphasis mine.)
The referenced LSO video. Click ‘show chat replay’ to see Maxine Kwok in action.
Aubrey’s excellent blog. This post is California Symphony’s ‘Public Commitment to Diversity’, which I love.
Geffen Playhouse’s Zoom play: The Present
San Francisco Symphony: Throughline (free!)
Live with Carnegie Hall: Remembering Ruth Bader Ginsburg (also free!)
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