Are new trends happening ironically or sincerely? Nowadays, it seems like wearing something "ironically" is a way to soft-launch a trend. In this week's episode, I discuss how Gen-Z fashion influencers and tastemakers utilize irony as a mechanism to subtly lead trends into the zeitgeist. Tune in to hear more discussion on this as well as digressions on Pucci Girl Summer, Keds sneakers making a return, and the Performative Man trend on TikTok.