Ever wonder how you turn a technical B2B company into a brand that actually feels something? In our latest episode, Gary sits down with Mary Fearon, Founder & CEO of OnPrpose, part strategist, part storyteller, and full-time champion of meaningful marketing. They chat about the newly launched GCP website, what it really means to tell your company’s story, and how your online presence can (and should) do more than list products, it should leave a lasting impression.

Mary and Gary dive into the importance of purpose driven messaging, building emotional trust in B2B relationships, and why standing out in a noisy world starts with being unapologetically authentic. Whether you're looking to define your company's voice or understand how reputation drives growth, this episode is packed with real world insights and strategic takeaways for thriving in uncertain times.