What drives your leadership - the pursuit of likes and followers, or the transformative power of genuine love? In his compelling message, Pastor Gary challenges the modern obsession with personal branding by contrasting it with Jesus' revolutionary approach to leadership. Drawing from Matthew 22:34-40, Gary illuminates how Jesus responded to the Pharisees' test by emphasizing love as the foundation of all true leadership. Through practical insights and biblical wisdom, Gary reveals that authentic leadership flows from a deep relationship with God rather than a carefully curated public image. He introduces a powerful framework summarized in the mantra "Love first, lead second," showing how this approach transforms leadership from a burden into a joy. The message particularly resonates in our digital age, where Gary provides practical applications for social media engagement, conflict resolution, and decision-making. He concludes with a stirring call to action, urging leaders to examine their motivations and commit to leading from love rather than for applause, offering a timely challenge for anyone seeking to make a lasting impact in today's world.