The official podcast of City St George’s, University of London's Podcasting Department.
Based in the heart of London, our team of audio obsessives from around the world brings you industry insights, behind-the-scenes stories, and our own original audio creations.
Hosted on Acast. See acast.com/privacy for more information.
The official podcast of City St George’s, University of London's Podcasting Department.
Based in the heart of London, our team of audio obsessives from around the world brings you industry insights, behind-the-scenes stories, and our own original audio creations.
Hosted on Acast. See acast.com/privacy for more information.

Welcome to Pod Lab: Experiments in Audience Growth, a miniseries produced by Podcasting MA students at City St George’s University, London.
In this episode, Sara Farolfi sits down with Jacob Jarvis, managing editor at Podmasters—the indie powerhouse behind hit political podcasts like Oh God, What Now, The Bunker, and American Frictions. Jacob shares how Podmasters built its audience from the ground up and their strategies to keep their listeners engaged. He also dives into the role of social media in community-building and the growing impact of video in the podcasting world.
Follow Jacob on X here: @jacobjarv
And find Podmasters here: https://podcasts.apple.com/gb/channel/podmasters/id6445001390
Hosted, produced and edited by Sara Farolfi.
Hosted on Acast. See acast.com/privacy for more information.