CISO Talk: Dani Woolf, Founder & CEO at Audience 1st on Marketing to CISO's and empathy

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CISO Talk by James Azar

The CyberHub Podcast

113 episodes

1 week ago

One of the most challenging positions within an org is the Chief Information Security Officer. In this podcast CISO and Host James Azar interviews his peers in the CISO role on how the role has developed, how the cybersecurity pracyitioners handle the various challenges and leadership qualities. In this podcast you will hear about the latest best practices, solving complex challenges and building a secure enterprise. Tune in for new episodes. This podcast is part of the CyberHub Podcast Media. All Rights reserved and Copyright 2022.

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CISO Talk: Dani Woolf, Founder & CEO at Audience 1st on Marketing to CISO's and empathy

CISO Talk by James Azar

40 minutes 55 seconds

2 years ago

CISO Talk: Dani Woolf, Founder & CEO at Audience 1st on Marketing to CISO's and empathy

CISO Talk Podcast

A CyberHub Podcast Production

Season 3 Episode 4

Topic: CISO Marketing Reversed

Guest: Dani Woolf

Title: Founder & CEO at Audience 1st

Bio: I've spent the last decade running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

LInkedIn: https://www.linkedin.com/in/daniarad/

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