Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
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Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
Nature-Based Solutions: Can Capitalism Unf*ck Itself?
Circularity.fm
26 minutes
1 month ago
Nature-Based Solutions: Can Capitalism Unf*ck Itself?
How can we create a business case for restoring nature instead of exploiting it?
In this episode, Thomas Norman from EcoTree explains how to turn environmental action from a cost into an asset by making people actual owners of trees. Inspired by Denmark's successful bottle recycling system that achieves 92% return rates through financial incentives, Norman shows how this approach can be applied to forestry by allowing individuals and companies to buy trees and claim both environmental benefits and future timber revenues.
In his keynote, you'll hear more about the financial incentives that drive environmental behavior, tree ownership as an investment model, and market-based solutions for scaling sustainable forestry initiatives. Norman also explores how capitalism's core concepts like property law and market mechanisms can democratise nature investment and scale conservation efforts.
Recorded live at the LOOP Forum 2025, this episode features key insights and ideas from this year's leading Nordic conference on circularity.
Circularity.fm
Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
