Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
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Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
How can a global company cut emissions while growing their business by 37%?
In this episode, Katrine Grytter, Corporate Affairs Director at Mars Incorporated, shares how the company is working toward net zero while expanding their business. Mars has reduced emissions by 23% since 2018 while growing sales significantly, showcasing that sustainability and growth can work together.
Grytter explains Mars's approach to net zero planning, from measuring emissions across their entire value chain to setting milestone targets every five years. She discusses the challenges of working with suppliers and partners to reduce emissions beyond their direct operations, and how they integrate sustainability into leadership bonuses.
Her keynote explores net zero strategy development, value chain partnerships, milestone-based planning, and linking sustainability performance to business incentives.
This episode is part of our series on the LOOP Forum 2025 highlights, bringing you the key ideas and insights from this year's leading Nordic event on circularity.
Listen to hear practical insights from one of the world's largest food companies on their net zero journey.
Circularity.fm
Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
