Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
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Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
How can conversation become a real driver of circular transformation?
In this episode, George Marshall explains why conversations are central to circular change and how to design them to build trust, reach across difference, and motivate action.
Circular economy strategies often focus on systems and structures but lasting change only happens when people connect new behaviors to their own identity and values. Without shared understanding and engagement, technical solutions risk staying at the surface.
Recorded live at the LOOP Forum 2025, his keynote explores how businesses can move beyond top-down messaging to create real dialogue that activates people at every level of an organisation.
This episode is part of our series on the LOOP Forum 2025 highlights, bringing you the key ideas and insights from this year’s leading Nordic event on circularity.
Circularity.fm
Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
