In this episode of the CIONET Podcast, Hendrik Deckers interviews Giuseppe Ficara, Senior Director and Global Head of Data and AI at Amplifon in Milano, Italy, the nominee in the Data & AI category. Register here to find out who wins this prestigious title 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
Giuseppe is leading a transformative data and AI initiative at Amplifon, a global leader in hearing care with over 20,000 employees. Giuseppe shares the story of how Amplifon moved past foundational data challenges following a complex cloud migration to spearhead a critical AI-driven phase of data governance. The company faced a deficit in internal knowledge after integrating 16 different data platforms over four years. He explains that the transformation was essential to transition Amplifon from a reactive to a proactive data governance model.
Giuseppe emphasises the dramatic results of their AI-first approach, including a 90% reduction in the effort and cost of the data governance program by leveraging AI for the 'back office' definition work and asking human stakeholders only to review the output. Their efforts also led to a 15% reduction in cloud spending for the data ecosystem by optimizing data pipelines. Throughout the conversation,
Giuseppe reveals how Amplifon prioritised the engagement of the final stakeholder to successfully build the new capability. He discusses the three core objectives: reducing technical debt, internalising knowledge, and changing the data governance approach. He further explains how setting up the AI platform and architecture has created a long-term capability for scaling AI responsibly in compliance with regulations like the AI Act.
Don’t miss the panel where Giuseppe will share more about his AI journey, powered by our trusted partner, Splunk 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
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In this episode of the CIONET Podcast, Hendrik Deckers interviews Giuseppe Ficara, Senior Director and Global Head of Data and AI at Amplifon in Milano, Italy, the nominee in the Data & AI category. Register here to find out who wins this prestigious title 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
Giuseppe is leading a transformative data and AI initiative at Amplifon, a global leader in hearing care with over 20,000 employees. Giuseppe shares the story of how Amplifon moved past foundational data challenges following a complex cloud migration to spearhead a critical AI-driven phase of data governance. The company faced a deficit in internal knowledge after integrating 16 different data platforms over four years. He explains that the transformation was essential to transition Amplifon from a reactive to a proactive data governance model.
Giuseppe emphasises the dramatic results of their AI-first approach, including a 90% reduction in the effort and cost of the data governance program by leveraging AI for the 'back office' definition work and asking human stakeholders only to review the output. Their efforts also led to a 15% reduction in cloud spending for the data ecosystem by optimizing data pipelines. Throughout the conversation,
Giuseppe reveals how Amplifon prioritised the engagement of the final stakeholder to successfully build the new capability. He discusses the three core objectives: reducing technical debt, internalising knowledge, and changing the data governance approach. He further explains how setting up the AI platform and architecture has created a long-term capability for scaling AI responsibly in compliance with regulations like the AI Act.
Don’t miss the panel where Giuseppe will share more about his AI journey, powered by our trusted partner, Splunk 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation.
CIONET
30 minutes 51 seconds
6 days ago
Giuseppe Ficara - The Untold Story of Amplifon's Data & AI Transformation.
In this episode of the CIONET Podcast, Hendrik Deckers interviews Giuseppe Ficara, Senior Director and Global Head of Data and AI at Amplifon in Milano, Italy, the nominee in the Data & AI category. Register here to find out who wins this prestigious title 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
Giuseppe is leading a transformative data and AI initiative at Amplifon, a global leader in hearing care with over 20,000 employees. Giuseppe shares the story of how Amplifon moved past foundational data challenges following a complex cloud migration to spearhead a critical AI-driven phase of data governance. The company faced a deficit in internal knowledge after integrating 16 different data platforms over four years. He explains that the transformation was essential to transition Amplifon from a reactive to a proactive data governance model.
Giuseppe emphasises the dramatic results of their AI-first approach, including a 90% reduction in the effort and cost of the data governance program by leveraging AI for the 'back office' definition work and asking human stakeholders only to review the output. Their efforts also led to a 15% reduction in cloud spending for the data ecosystem by optimizing data pipelines. Throughout the conversation,
Giuseppe reveals how Amplifon prioritised the engagement of the final stakeholder to successfully build the new capability. He discusses the three core objectives: reducing technical debt, internalising knowledge, and changing the data governance approach. He further explains how setting up the AI platform and architecture has created a long-term capability for scaling AI responsibly in compliance with regulations like the AI Act.
Don’t miss the panel where Giuseppe will share more about his AI journey, powered by our trusted partner, Splunk 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
CIONET
In this episode of the CIONET Podcast, Hendrik Deckers interviews Giuseppe Ficara, Senior Director and Global Head of Data and AI at Amplifon in Milano, Italy, the nominee in the Data & AI category. Register here to find out who wins this prestigious title 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
Giuseppe is leading a transformative data and AI initiative at Amplifon, a global leader in hearing care with over 20,000 employees. Giuseppe shares the story of how Amplifon moved past foundational data challenges following a complex cloud migration to spearhead a critical AI-driven phase of data governance. The company faced a deficit in internal knowledge after integrating 16 different data platforms over four years. He explains that the transformation was essential to transition Amplifon from a reactive to a proactive data governance model.
Giuseppe emphasises the dramatic results of their AI-first approach, including a 90% reduction in the effort and cost of the data governance program by leveraging AI for the 'back office' definition work and asking human stakeholders only to review the output. Their efforts also led to a 15% reduction in cloud spending for the data ecosystem by optimizing data pipelines. Throughout the conversation,
Giuseppe reveals how Amplifon prioritised the engagement of the final stakeholder to successfully build the new capability. He discusses the three core objectives: reducing technical debt, internalising knowledge, and changing the data governance approach. He further explains how setting up the AI platform and architecture has created a long-term capability for scaling AI responsibly in compliance with regulations like the AI Act.
Don’t miss the panel where Giuseppe will share more about his AI journey, powered by our trusted partner, Splunk 👉 https://www.cionet.com/events/cionet-awards-2026-part-1!
