How do leaders deliver the type of radical change required to revolutionise businesses and brands? Chunk of Change is a podcast where we explore the methods and madness required to bring unnatural change to a world where the old rules no longer apply. Join Steve O'Farrell, co-founder and Managing Partner of The Royals, as he goes deep with some of the world's most successful business leaders on the strategies they use to deliver the change they want.
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How do leaders deliver the type of radical change required to revolutionise businesses and brands? Chunk of Change is a podcast where we explore the methods and madness required to bring unnatural change to a world where the old rules no longer apply. Join Steve O'Farrell, co-founder and Managing Partner of The Royals, as he goes deep with some of the world's most successful business leaders on the strategies they use to deliver the change they want.
Episode 2: John Allert, Joint Managing Director, Team Bahrain McLaren at McLaren Racing
Chunk Of Change by The Royals
48 minutes 51 seconds
5 years ago
Episode 2: John Allert, Joint Managing Director, Team Bahrain McLaren at McLaren Racing
In this episode of Chunk of Change, we chat with John Allert, Joint Managing Director of UCI WorldTour cycling team, Team Bahrain McLaren, and Director of McLaren Racing. John has over 25 years' experience in sports marketing and brand strategy in Asia Pacific, Europe and the UK, where he has been based since 2003. Prior to joining McLaren, John was Chief Executive of Interbrand’s UK business, and sat on Interbrand’s Global Board. Speaking to us from his home in London during the COVID-19 lockdown, our conversation covers everything from how Team Bahrain McLaren has managed the change to 'virtual' peletons, to the inherent risk and reward in navigating the Netflix content marketing opportunity. This conversation provides genuine insight into why John is one of Australia's most successful marketing exports: creatively passionate and commercially astute, he's someone who holds the marketing team as accountable to their KPIs as the athletes are to the race results themselves.
Chunk Of Change by The Royals
How do leaders deliver the type of radical change required to revolutionise businesses and brands? Chunk of Change is a podcast where we explore the methods and madness required to bring unnatural change to a world where the old rules no longer apply. Join Steve O'Farrell, co-founder and Managing Partner of The Royals, as he goes deep with some of the world's most successful business leaders on the strategies they use to deliver the change they want.
